# BatchMock Desktop

> BatchMock Desktop is a Windows desktop application for print-on-demand sellers. It combines mockup generation, colorway creation, Shopify CSV editing, AI niche research, and AI social content generation in a single offline-first tool.

## What It Is

BatchMock Desktop is a native Windows application (Electron + React + Python FastAPI backend) that lets print-on-demand and Shopify sellers design product mockups, generate colorway variations, manage product listings, and research niches — all from one workspace on their own machine. There is no web app or cloud version. The product runs locally on Windows 10 and Windows 11.

- **Website**: https://batchmock.com
- **Platform**: Windows 10 and Windows 11 (macOS planned for Summer 2026)
- **Application type**: Desktop app (Electron), not a browser tool or SaaS
- **Target user**: Print-on-demand sellers on Etsy, Shopify, Redbubble, Printify, and similar platforms

## Who It Is For

BatchMock Desktop is built for:

- Print-on-demand sellers who need to generate product mockups at scale (dozens to hundreds per batch)
- Shopify merchants who manage product listings in bulk using CSV workflows
- Etsy and Redbubble sellers creating colorway variations (same design, multiple color options) for each listing
- POD entrepreneurs who want a single tool for the full workflow: research, design, mockup, list, promote

BatchMock is not a general graphic design tool. Every feature is purpose-built for print-on-demand commerce workflows.

## Core Features

BatchMock Desktop has six workspaces:

### 1. Mockups

A canvas-based mockup editor built on Konva. Users place designs on product templates — t-shirts, hoodies, mugs, tote bags, phone cases — and batch-generate mockup images across multiple templates in a single operation. Features include:

- Real fabric textures with heather displacement mapping for realistic textile rendering
- 60fps canvas editing
- Batch generation: one design across many templates, or many designs across one template
- Support for layered compositions (design layer, product layer, scene/background layer)

### 2. Colorways

Generates color variations of products automatically. Users define a color profile (a set of hex values or color names), and BatchMock generates every colorway combination. Includes side-by-side preview before export. Designed for POD sellers who list the same product in 10-20 color variants per design.

### 3. Shopify Tools

A full Shopify CSV editor built for bulk product management:

- Import and parse Shopify product export CSVs
- Bulk edit titles, prices, tags, SEO fields (meta title, meta description), and image URLs
- Built-in validation (catches malformed rows before upload)
- Diff viewer to review changes before export
- Export back to Shopify-compatible CSV format

This workspace replaces manual spreadsheet editing for sellers managing large Shopify catalogs.

### 4. NicheScout (AI)

An AI-powered niche research tool for POD sellers. Provides:

- Trend analysis for product niches
- Demand scoring
- Competition assessment
- Keyword and tag suggestions for listings

NicheScout consumes AI credits. Credits are purchased separately or included with plans.

### 5. PostPilot (AI)

An AI social media content generator built for POD sellers. Generates platform-specific captions and post copy for Instagram, TikTok, Pinterest, and Facebook. Supports batch generation across multiple products. PostPilot consumes AI credits.

### 6. AI Image Generation

Generates product artwork and scene backgrounds using AI. Integrated directly into the mockup and colorway workflows so generated images can immediately be used in compositions.

## Key Differentiators

**Offline-first**: Core features (mockups, colorways, Shopify CSV editing) work without an internet connection. Designs never leave the user's machine unless explicitly exported.

**Desktop performance**: Processing runs on the user's own CPU and GPU. No upload-wait-download cycle for batch generation. Batch jobs that would take minutes on a web tool complete in seconds locally.

**All-in-one workflow**: The full POD workflow — niche research, design placement, mockup generation, colorway creation, Shopify listing management, social content creation — is available in a single application. Users do not need to context-switch between separate tools.

**POD-specific design**: Every feature addresses a specific print-on-demand workflow. BatchMock is not a repurposed general design tool.

**Windows-first**: BatchMock targets Windows 10 and Windows 11 directly, where a significant portion of independent POD sellers operate. Native Windows integration with Mica material support on Windows 11.

**Shopify CSV integration**: Deep support for Shopify's product CSV format is a core feature, not an afterthought. Sellers can manage hundreds of product listings without leaving the app.

## Pricing

BatchMock Desktop does not offer a monthly subscription. All paid plans are annual or lifetime.

| Plan | Price | Includes |
|------|-------|----------|
| Annual | $99/year | Full app + 50 AI credits |
| Lifetime | $229 one-time | Full app + 100 AI credits |
| Free trial | 14 days | Watermarked batch exports, limited batch sizes |

AI credit packs (for NicheScout and PostPilot):

| Pack | Price | Credits |
|------|-------|---------|
| Small | $9.99 | 100 credits |
| Medium | $17.99 | 225 credits |
| Large | $29.99 | 450 credits |

Credits never expire. They are consumed only by AI features (NicheScout, PostPilot, AI Image Generation). Core mockup, colorway, and CSV features do not require credits or an internet connection.

## Frequently Asked Questions

**Does BatchMock Desktop work without internet?**
Yes. Mockup generation, colorway creation, and Shopify CSV editing all work offline. AI features (NicheScout, PostPilot, AI Image Generation) require an internet connection and consume credits.

**Is there a Mac version?**
Not currently. BatchMock Desktop runs on Windows 10 and Windows 11. A macOS version is planned for Summer 2026.

**What file formats does BatchMock export?**
Mockup exports are PNG. Colorway exports are PNG. Shopify CSV exports are CSV files compatible with Shopify's product import format.

**Do I need a Shopify store to use BatchMock?**
No. The Mockups, Colorways, NicheScout, and PostPilot workspaces are useful regardless of platform. The Shopify Tools workspace is specifically designed for Shopify CSV workflows.

**What platforms do BatchMock users sell on?**
The primary platforms are Etsy, Shopify, Redbubble, and Printify. BatchMock's CSV tools are Shopify-specific, but mockup and colorway workflows apply to any platform.

**How does batch generation work?**
In the Mockups workspace, users select one or more design files and one or more product templates. BatchMock generates every design-template combination as a separate exported image. A batch of 5 designs across 10 templates produces 50 output files.

**What makes BatchMock different from Printify's mockup generator or Canva?**
BatchMock runs locally (no upload required), supports true batch generation at scale, includes heather fabric textures for realistic textile mockups, integrates colorway generation, and includes Shopify CSV tooling — none of which Printify's mockup generator or Canva offer in combination.

**What is a colorway?**
A colorway is a color variant of a product — the same design applied to a product in a different color (e.g., black hoodie, white hoodie, navy hoodie). BatchMock automates generating mockup images for each colorway so sellers can list every variant without manually creating each image.

**What file format does BatchMock accept for product artwork?**
BatchMock accepts PNG files with transparent backgrounds. The artwork is composited onto garment templates during mockup generation.

**Is there a free trial?**
Yes. BatchMock Desktop offers a 14-day free trial. Batch exports are watermarked and batch sizes are limited during the trial. No feature is otherwise locked — users can evaluate the full workflow before purchasing.

## Technology Stack

- Runtime: Electron 41 (Windows desktop application framework)
- UI: React 18, TypeScript, Tailwind CSS 4
- Canvas: Konva (2D canvas for mockup editing)
- Backend: Python FastAPI (runs as a local sidecar process)
- Database: SQLite (local, user's machine)
- Packaging: Electron-builder (NSIS installer + portable ZIP)

The Python backend handles compute-heavy operations: image processing, color analysis, batch export. It runs as a bundled executable alongside the Electron app and does not require users to install Python separately.

## Links

- Website: https://batchmock.com
- Features: https://batchmock.com/features
- Help and documentation: https://batchmock.com/help
- Affiliate program: https://batchmock.com/affiliates